911 Nurses GTA
Industry
Healthcare Staffing and Recruitment
Engagement Focus
911 Nurses, a trusted healthcare staffing agency with over 25 years of experience, partnered with OOTB to modernize its brand, strengthen sales systems, and expand market presence.
Challenge
911 Nurses GTA, a healthcare staffing agency, needed a strategy to secure contracts with hospitals, long-term care (LTC) facilities, and retirement homes. Their goal was to get on preferred vendor lists across the GTA while standing out in a competitive staffing industry. At the same time, they wanted to create opportunities for nurses through education and events, while building a strong employer reputation.
How We Helped
OOTB partnered with 911 Nurses GTA to modernize their operations and elevate their brand presence:
Brand Refresh: Redesigned the logo and created a complete brand kit to ensure consistent visuals and messaging.
Sales Enablement: Developed a structured sales and lead generation system, paired with inside sales consulting and monthly performance reviews.
Marketing Collateral: Designed client-facing About Us decks for hospitals and LTCs, plus tote bags, brochures, flyers, and a tradeshow booth for offline visibility.
Digital Presence: Built a new website focused on customer journey, launched monthly content, and managed social media channels to boost trust and awareness.
Service Expansion: Supported the launch of their new home care division with targeted campaigns and positioning strategies.
Monthly Website Traffic
The Impact
Our collaboration transformed how 911 Nurses GTA is perceived and how they operate:
A refreshed, professional brand identity that reinforced trust with healthcare partners.
Streamlined sales processes that improved lead generation, outreach tracking, and conversion clarity.
Enhanced visibility both online and offline, creating a stronger and more credible market presence.
Expanded service offering with home care, positioning 911 Nurses as a comprehensive healthcare staffing and solutions provider.
A scalable foundation for continued growth and long-term success in the competitive healthcare staffing industry.