A box of assorted Mr. Puffs mini donuts topped with white, milk, and dark chocolates, some drizzled with red and white icing and sprinkled with crushed cookies.

Mr. Puffs

Industry

Quick Service Restaurant (QSR) & Franchise

Engagement Focus

Operational Overhaul, Sales System Design, Training

Challenge

With over 75 franchise locations, Mr. Puffs needed streamlined operations, stronger communication channels, and a scalable sales system to ensure performance consistency and growth across its network. Seasonal slowdowns also challenged franchise agility and team engagement.

How We Helped

  • 3-Year Operational Roadmap: Designed a long-term plan for sustainable growth, incorporating staffing models, performance metrics, and franchise scalability strategies.

  • Executive Alignment: Partnered with C-level executives to clearly define roles, responsibilities, and decision-making processes for leadership efficiency.

  • Franchise Marketing Framework: Developed a store-level marketing system that balanced local activation with corporate brand standards, driving consistency and agility.

  • Franchise Support Infrastructure: Supported the COO in creating standard operating procedures (SOPs) and documentation for streamlined franchise management.

  • Centralized Performance Dashboards: Built custom dashboards to monitor KPIs across all 75 stores in real time, enabling informed decision-making and operational transparency.

Operational Standards Completion

The Impact

Franchisee Satisfaction

  • Unified, scalable franchise model with clear executive structure and growth strategy.

  • Consistent store-level marketing execution aligned with corporate brand identity.

  • Faster, data-driven decision-making through centralized KPI dashboards.

  • Enhanced franchise support systems that reduced friction and improved operational oversight.

  • Positioned Mr. Puffs for efficient multi-location growth and long-term stability.

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