Maritime Asthma
Industry
Healthcare & Community Services
Engagement Focus
Developed a full brand kit and website, created sales and marketing materials, established a LinkedIn presence for lead generation, and strengthened operations with updated consulting agreements and internal systems.
Challenge
Maritime Asthma needed OOTB’s insights to strengthen their brand and build trust within local communities in Prince Edward Island. As a newly purchased healthcare-focused business, credibility and accessibility were critical. Their identity no longer reflected their values, and they lacked a cohesive digital and physical presence that positioned them as a reliable source of support for clients and families.
How We Helped
OOTB built a foundation for growth by:
Designed a new logo that conveyed professionalism and care, laying the foundation for a recognizable, trustworthy brand.
Developed a full brand kit informed by audience research to create consistency across all communications.
Built a new website optimized for clarity and accessibility, simplifying the journey from inquiry to purchase.
Enhanced customer trust by professionalizing the site’s look, feel, and navigation.
Extended the brand offline by working with vendors to deliver signage and marketing materials that amplified visibility in the community.
Website Traction
The Impact
Established a refreshed, professional identity that resonates with local communities.
Improved accessibility and credibility through a streamlined website experience.
Created a cohesive digital and offline presence, strengthening brand trust at every touchpoint.
Amplified visibility with new signage and materials, positioning Maritime Asthma as a reliable healthcare provider.
Built a strong brand foundation to support future growth and expanded reach across Prince Edward Island.