See Your Brand Through the Eyes of Gen Z with Z-Lens
Introducing Z-Lens: A Clearer View Into the Gen Z Mindset
At Out of the Box, we believe that understanding your audience isn't optional — it's essential. That's why we’re excited to introduce Z-Lens, a fresh new service designed to help brands see, hear, and truly understand the next generation of consumers: Generation Z.
Why Gen Z?
Gen Z now represents over 20% of the Canadian population and is quickly becoming one of the most influential consumer groups, with an estimated $360 billion in disposable income globally. Their expectations for authenticity, innovation, and social responsibility are reshaping the marketplace. Brands that want to remain relevant — and profitable — must adapt to meet them where they are.
What is Z-Lens?
Z-Lens gives businesses direct access to curated focus groups made up of Generation Z graduates, each with a post-secondary degree in economics or marketing. These individuals aren’t just your future customers — they’re equipped to analyze, articulate, and challenge how your brand shows up.
Through Z-Lens, you'll get:
✅ A professionally facilitated focus group session (hosted by Out of the Box Consulting)
✅ Participant recruitment and preparation
✅ A full session recording
✅ A detailed post-session report, outlining what resonated, what fell flat, and clear recommendations for improvement
Why It Matters:
Gen Z moves fast. They demand experiences that are personalized, purposeful, and real. Whether you're launching a new product, testing a campaign concept, or looking to refine your brand messaging, Z-Lens helps you validate your ideas before they hit the market.
Don't guess — get clear.
Z-Lens gives you the insights you need to adapt, connect, and build loyalty with one of the most powerful generations yet.
Want to learn more or book a session?
Contact us —> hello@outoftheboxca.com or book a session here: https://calendly.com/outoftheboxto/consultation?month=2025-05
